Thursday 29 September 2016

The beauty of Florence


When you think about certain cities, your mind can recall pictures of places of beauty and architecture, rolling hills or skyscrapers, and so much more as your imagination begins to try to reveal what you know about an area. For a lot of us who are yet to travel the world and thoroughly enjoy what it has to offer, it is our imagination that can really make us see what we believe to be there. Creating that beauty in our mind often lends itself to so much of us using those images to inspire. For me, even thinking about the term Florence, unfortunately doesn't instantly ping up an image of our women's watch. No, it most definitely makes me think of the simply elegant Italian city and how I can see myself sat at a little café drinking a Bellini and enjoying the warm summer sun. However, The Florence is our first watch designed for the female market and itself brings that idea of simplicity, elegance, and charm as equally as this Italian province could. 




The Florence is a great beginning to our range specifically designed for women. Women's wear is such a hard market to break into and with female watches being cheap and easily accessible, we really wanted to try to offer something that would complement our style and design and be available to those wanting to appreciate a British built watch. 



Our designs produced in house for our next women's watch have not yet shown us what is truly the 'next one', but our designs are bursting with beauty and all echo that classic PINCHBECK look, so it won't be long before a new watch is on the market.

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